How to determine commissions such that sales is optimized? The results of conversion attribution relies on the underlying model. Most models used in practice are too simplistic such that the results do not make sense. However, my models will make a difference.
CONVERSION ATTRIBUTION FOR E-COMMERCE
How to determine the right fee for performance based campaigns run by agencies? Conversion attribution will contribute to the effectiveness of the sales funnel and will result in a higher conversion rate. You can think of a number of directions for optimization:
MARKETING CHANNELS AND CAMPAIGNS
Optimization is possible on campaign level or channel level, examples are: