DATAMINING

Datamining is relevant to e-commerce companies regarding on-site optimization and online marketing. Customer and visitor data are a potential source for revenue increase.

SETUP

Calculations related to sales optimization can be performed in a separate environment that is not linked to the production servers. However, in that case, the automated decisions that are made in production do not take the latest data into account.

MACHINE LEARNING

If the model parameters are updated in real time, we can speak of a sophisticated level of machine learning. Then, new trends and changes can be detected as soon as they occur.